
6
1 DATA PROCESSING AND INFORMATION
1
Advantages and disadvantages of direct and indirect data
Here is a table showing the advantages and disadvantages of direct data when
compared to indirect data. Notice how each paragraph contains comparisons:
Advantages of direct data Disadvantages of direct data
We know how reliable direct data is since
we know where it originated. Where data
is required from a whole group of people,
we can ensure that a representative
cross-section of that group is sampled.
With indirect data sources we may not
know where the data originated and it
could be that the source is only a small
section of that group, rather than a
cross-section of the whole group. This is
often referred to as sampling bias.
Because of time and cash restraints, the sample or
group size may be small whereas indirect data sources
tend to provide larger sets of data that would use up
less time and money than using direct data collection
with a larger sample size.
The person collecting the data may not be able to
gain physical access to particular groups of people
(perhaps for geographical reasons), whereas the use of
indirect data sources allows data from such groups to be
gathered.
In addition, using a direct data source could be
problematic if the people being interviewed are not
available thus reducing sample size, whereas using
indirect data sources allows the sample size to be greater
resulting in increased confidence in the results produced.
The person collecting the data can use
methods to gather specific data even if
the required data is obscure, whereas with
indirect data sources this type of data
may never have been collected before.
It may not be possible to gather original data due to
the time of year; for example summer rainfall data
may be needed but at the time of the data-gathering,
it is winter. With indirect data, historical weather data
is available irrespective of the time of year.
The data collector or gatherer only needs
to collect as much or as little data as
necessary compared to indirect data
sources, where the original purpose for
which data was collected may be quite
different to the purpose for which it is
needed now. Irrelevant data may need to
be removed.
To gather data from a specific sample would take a lot
longer than it would with indirect data. In addition,
by the time all the required data has been collected it
may possibly be out of date so an indirect data source
could have been used.
Indirect data may be of a higher quality as it
might have already been collated and grouped into
meaningful categories whereas with direct data
sources, questionnaire answers can sometimes be
difficult to read and the transcripts of interviews take
time to read in order to create the data source.
Once the data has been collected it
may be useful to other organisations
and there may be opportunities to sell
the data to them, reducing the expense
of collection. With indirect data this
opportunity will probably not arise as
organisations can go direct to the source
themselves.
Compared to indirect data sources, the collection
of data may be more expensive than using an
indirect data source as people may have to be paid
to collect it. Extra cost may be incurred as special
equipment has to be bought, such as data-loggers
and computers with sensors, or purchasing the paper
for questionnaires, whereas this would not be needed
using an indirect source. There are, however, still
costs involved when using indirect data sources, such
as the travelling expenses and time taken to go to
the source, which can be fairly expensive but not as
expensive as using direct data sources.
V Table 1.1 Advantages and disadvantages of direct and indirect data
Activity 1b
1 Explain why observation is considered to be a direct data source.
2 Give two differences between indirect data and direct data.